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http://ntrlab.kro.kr
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Product and package design, and social media content design
Goody Luck Hongsam is a modern red ginseng product that distinguishes itself not only through its unique flavor blend—banana and chocolate—but also with its fresh approach to packaging and brand identity. This product intentionally departs from the traditional image of red ginseng, which often uses deep reds, gold, or earthy tones, by embracing a vibrant pastel pink for its packaging.
Goody Luck Hongsam features premium 6-year-old Korean red ginseng, offering all the wellness benefits associated with high-quality ginseng, but presented in an innovative, youthful manner. The banana and chocolate flavor caters to younger consumers or those looking for a more approachable wellness supplement.
The package design leverages a soft pastel pink, creating a friendly and trendy aesthetic that stands out against conventional red ginseng products.
The minimalist and clean fonts, combined with modern English and Korean text placement, communicate an international, accessible feel.
The overall box and stick design prioritize simplicity, clarity, and a positive, luck-themed brand message.
Iconography and certifications are clearly displayed, reinforcing trust and product credibility.
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