I'm always excited to take on new projects and collaborate with innovative minds.

Phone

+81 70 1580 8791

Email

vilub.master@gmail.com

Website

http://ntrlab.kro.kr

Address

5-chōme-8-2 Nishishinjuku, Shinjuku City, Tokyo

Project

Collaboration with Supplement Company

Product and package design, and social media content design

Client

Supplement Company

Start Date

Feb 01, 2024
Collaboration with Supplement Company
Description

Goody Luck Hongsam is a modern red ginseng product that distinguishes itself not only through its unique flavor blend—banana and chocolate—but also with its fresh approach to packaging and brand identity. This product intentionally departs from the traditional image of red ginseng, which often uses deep reds, gold, or earthy tones, by embracing a vibrant pastel pink for its packaging.

Product Overview

Goody Luck Hongsam features premium 6-year-old Korean red ginseng, offering all the wellness benefits associated with high-quality ginseng, but presented in an innovative, youthful manner. The banana and chocolate flavor caters to younger consumers or those looking for a more approachable wellness supplement.

Design Highlights
  • The package design leverages a soft pastel pink, creating a friendly and trendy aesthetic that stands out against conventional red ginseng products.

  • The minimalist and clean fonts, combined with modern English and Korean text placement, communicate an international, accessible feel.

  • The overall box and stick design prioritize simplicity, clarity, and a positive, luck-themed brand message.

  • Iconography and certifications are clearly displayed, reinforcing trust and product credibility.

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